Sunday, 31 October 2010
Thursday, 21 October 2010
Magazine conventions
Today's lesson was about the conventions of magazines and what the mode of address means.
Mode of address is the way the media represents and addresses their target audience( this is also linked to the Ideal reader and my existing research). For this to be successful number of thing have to be considered :
The style of language I used for my magazine is formal however, friendly as it is addressed to teenagers. I have not used slang as i want the magazine to appear professional and there is a chance that the staff,visitors or students whose English isn't as developed/ fluent and may not understand the text if its in slang.
The ideal reader of my magazine is someone passionate for the arts, it is suitable for me to say that the content of this magazine should be more serious rather then humorous. This is because the magazine will talk about education and how to improve on art skills and therefore, the quality of what is being written should be of high standard.
Mode of address is the way the media represents and addresses their target audience( this is also linked to the Ideal reader and my existing research). For this to be successful number of thing have to be considered :
- Style of language
- Use of slang
- Is it writing formal or informal?
- The quality of what is being written
- Is it humorous or serious ?
The style of language I used for my magazine is formal however, friendly as it is addressed to teenagers. I have not used slang as i want the magazine to appear professional and there is a chance that the staff,visitors or students whose English isn't as developed/ fluent and may not understand the text if its in slang.
The ideal reader of my magazine is someone passionate for the arts, it is suitable for me to say that the content of this magazine should be more serious rather then humorous. This is because the magazine will talk about education and how to improve on art skills and therefore, the quality of what is being written should be of high standard.
Wednesday, 20 October 2010
Tuesday, 19 October 2010
Feedback on my front cover
Dyanna - I like it because there is a large range of colours used. however, what I would improve is the amount of space that is left blank. Also the logo - palette should be a bit bigger.
Kunigunda - Overall I think the design is very nice and eye catching, but the one thing I don't like is the choice of fonts, because it was very hard for me to read some them.
Mahonni - The title is very attractive and also the background picture because it is in black and white and the painting on the picture is in colour, but what I dislike is the different colours and fonts used for the subheadings.
Philip - I like the use of pictures and the colours used however, there is too much writing on the left side and nothing on the right side of the front page which makes is look unbalanced.
Kunigunda - Overall I think the design is very nice and eye catching, but the one thing I don't like is the choice of fonts, because it was very hard for me to read some them.
Mahonni - The title is very attractive and also the background picture because it is in black and white and the painting on the picture is in colour, but what I dislike is the different colours and fonts used for the subheadings.
Philip - I like the use of pictures and the colours used however, there is too much writing on the left side and nothing on the right side of the front page which makes is look unbalanced.
Monday, 18 October 2010
Front cover - Denotation & Connotation
Denotation
Picture of a girl next to a painting, two smaller pictures in the bottom left corner.
Colourful headings that say : colours in yellow, pointillism in green, upcoming exhibitions in blue and British art contest in red.
Connotation
The background picture tells the viewer that the girl on the picture painted the painting next to her. this is because of her body language - the way she is standing shows the painting is hers and her face expressions show us that she is happy and proud of her work. The fact that painting is in colour and everything else is black and white suggests that the magazine is focusing on painting or art in general.
The various colour used for the heading illustrate fun but too much chaos as they blend together.
Sunday, 17 October 2010
LESSON - Denotation and Connotation (14/10/2010)
This lesson helped me to understand how denotaion underlines narrative and representational issues, which was one of our lesson objectives. I now also understand the difference between denotation and connotation.
Denotation
The simeplest meaning of and image.
Denotating is identifying ONLY what you see in the picture.
Denotation only refers to what is actually reproduced in the text.
While denotating an image we cannot say what the image may represent as denotaion is the first level of analysis, therefore in denotational terms if we cannot see anything else, we only assume that it is there.
Connotation
Connotation is linked to the cultural experience readers bring to it.
It is the second level of analysis which is identifying what the denotation of an image represents.
Connotation is where we the readers adds our own information so that we can understand what the image is signifying, for example an image of cross would be assosiated with religion and symbolizes Christ.
ROLAND BARTHES
French literary theorist, phylosopher and semiotician.
Acording to Roland Barthes we - the readers , go through various stages when we deconstruct the meaning of a sing. It was R. Barthes who identified that connotation is when the reader adds its own information to an image in order to understand it better.
Denotation
The simeplest meaning of and image.
Denotating is identifying ONLY what you see in the picture.
Denotation only refers to what is actually reproduced in the text.
While denotating an image we cannot say what the image may represent as denotaion is the first level of analysis, therefore in denotational terms if we cannot see anything else, we only assume that it is there.
Connotation
Connotation is linked to the cultural experience readers bring to it.
It is the second level of analysis which is identifying what the denotation of an image represents.
Connotation is where we the readers adds our own information so that we can understand what the image is signifying, for example an image of cross would be assosiated with religion and symbolizes Christ.
ROLAND BARTHES
French literary theorist, phylosopher and semiotician.
Acording to Roland Barthes we - the readers , go through various stages when we deconstruct the meaning of a sing. It was R. Barthes who identified that connotation is when the reader adds its own information to an image in order to understand it better.
LESSON - Representation (6/10/2010)
In this lesson we have learned these new keywords :
- Representation is how the media chooses to present a certain individual, group or event.
- Archetype is the ultimate stereotype.
- Counter type is the complete opposite of a stereotype.
Moreover, media institutions use stereotypes because the audience will instantly relate to them which is called the visual shortcut.
- Representation is how the media chooses to present a certain individual, group or event.
- Archetype is the ultimate stereotype.
- Counter type is the complete opposite of a stereotype.
Moreover, media institutions use stereotypes because the audience will instantly relate to them which is called the visual shortcut.
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